An entrepreneurial approach to venture investments
We partner with unique teams to build future exponential companies that
chase the new normal of their industry using software and technology.
We are software insiders with hands-on experience starting, incubating and scaling software companies into global scale. We know that the real value is created in the field and not the board room, so we focus to support on what matters; team, customers, product and growth.
Thinking exponentially, we invest into companies with concepts that chase the new normal of their industry. Companies that use or build cutting edge software and rethink business models to scale exponentially.
Most importantly success is about the people, their unique talent, drive and culture. We look for exceptional teams, and support them with the resources and funding needed to execute.
Are you a founder with an exponential business idea, seeking a partner helping you take your company from a start-up to a scale-up? We would love to discuss how we can help you succeed.
"We build software that helps brands educate and motivate sales people and ambassadors. The tools are digital, but it’s really all about people. New Normal Group add structure, experience and a lot of energy to our strategic work and constant business development. Great value for me and for our company."
"As a gynaecologist I meet numbers of women in despair because they have postponed pregnancies until it is too late. Frøya Life has developed an offer to women which prevents such a situation. By freezing some eggs at an optimal age when quantity and quality of the eggs is the best, this provide some sort of insurance to avoid ending up in such a position.
As a cofounder in Frøya Life I have experienced the importance of diversified competence in developing a company. New Normal Group have contributed significantly with their expertise in digitization, communication including social media and logistics as well as in strategy development. I can hardly see how we could succeed without such contribution."
"At CEMIT we redefine how railways are built, operated and maintained with the use of our intelligent railway systems.
By using sensor data, machine learning, rail expertise and data visualisation we make railways become more accurate, predictable and efficient.
New Normal Group came on board as our first investor, becoming a partner working close with us in defining our strategy, finding our product market fit and building our products and marketing. Their software insight and expertise from other industries has been key in this process helping us take a cutting edge position within the railway market.“