A highly international team with a vast diversity in competencies and skills.

We house designers and industry designers, programmers, engineers, digital marketers, growth marketers and video content creators, business developers, strategists and experts on organization and corporate finance.

To us, this is not only about nationality and gender, or age. We create our new normal by challenging the status quo. And we do so by bringing different perspectives together. These perspectives can stem from a variety of sources, be it cultural background, education, experience, age, hobbies, expertise or any other aspect of what we all bring with us.

The playbook covers the majority of companies that make up the New Normal Group, and it essentially details what you can expect from us, and what we expect from you.

All my life, artistic women have surrounded me. Specifically, I’m talking about my mother and grandmother, who were always expressing their life experiences through the stroke of a brush. This imprinted into my subconscious because creating art is also a core part of who I am today. It’s what defined my adolescence. It’s what I pursued in my studies. And it’s what I draw inspiration from to enhance my design work. George Iness said that the true use of art is to cultivate the artist’s own spiritual nature. I definitely think that’s what happened to me.

A Third Generation Artist

I have a thing against adjectives. They’re not real storytelling. They’re cheap attempts at persuasion. Real storytelling is to invite the audience on a journey, one which requires nouns and verbs in order to be engaging. The effect you want is for the audience to come up with the adjectives themselves. It’s always about the impression they are left with at the end, not the impression you have yourself to begin with.

The Art of Storytelling

Somehow, deep down, I always knew I would end up working with programming. While the road that led me here included many twists and turns, I look back now and appreciate my choice to take the path less traveled. It shaped the passionate person I am today, helping me excel with both my hobbies and with my work. I guess it was like my own personal evolution, as mother nature intends to have it.

Navigating the Systems of Life

For me, family is my number one. I grew up in Argentina, with Italian and Spanish grandparents with paramount traditions. To us, Sunday equals family day. I am at my happiest when I have my entire family gathered around a table. Strong values were imprinted in me by my grandfather. I am always true to these values, and eager to pass them on to my children.

People

Meet the people chasing the New Normal

People Stories

A Third Generation Artist

The Art of Storytelling

Navigating the Systems of Life

Counting Passions

A Third Generation Artist

The Art of Storytelling

Navigating the Systems of Life

Counting Passions

Diversity Statement

We talk a lot about diversity. And we are proud of our diverse team.

Diversity Statement

Our Playbook

Welcome to our New Normal

Our Playbook

Join the New Normal