Start, prove and scale exponential companies with the use of software and technology.

Proving concepts, products and business models for scale.

We prototype, found, and co-found new ventures, rethinking business models using insights and resources from the different group companies and industry partners. We take the ventures through our prove and scale process until ready for scale-up.

Are you founder, owner or manager with exponential ambitions? Let’s talk!

Companies incubated In Our Lab

Dimension Four

End-to-end IoT cloud platform

Dimension Fours is a hyper scalable end-to-end IoT (Internet of Things) cloud services connecting any sensor or data source through APIs developers love. Co-founded in our Lab with Nordigi, who are experts in sensor technology, creating a unique combination of skills to redefine how IoT cloud services are made.
Create any type of data-driven application, build AI powered smart solutions fast and simple. Dimension Four makes any developer an IoT superhero.


GraphQL powered PIM and Headless Commerce Service

Crystallize is on a mission to push the boundaries of internet craftsmanship. Building the ultimate headless commerce service, redefining how to build, grow and succeed with business online. Crystallize started as a lab project in Snowball, led by our partner Bård Farstad, now CEO of Crystallize. Combining two decades of experience helping the most demanding enterprises globally succeed online, with innovative business modeling and internet craftsmanship puts Crystallize at the frontier of shaping the future of online experiences.

Frøya Life

Empowering women and their health

Frøya Life´s mission is to empower women to take control of their reproductive health. Co-founded at New Normal Labs together with experienced experts from finance, insurance and medicine. Our goal was to create a brand and a platform that celebrated women, while, at the same time, being empathetic about the sensitive nature of women´s health. By combining elements from medicine, insurance, finance and digital software we redefine the business model of fertility.

Join the New Normal

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Career Opportunities

Do you think exponentially, love diversity and want to chase the new normal with us? Check the open positions in our group companies.
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Are you a founder or entrepreneur with an exponential business idea, seeking a partner helping you take your company from a start-up to a scale-up we would love to discuss how we can help you succeed.
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Do you want to learn more about our different approach to venture investments, co-investment opportunities and how we create extraordinary returns?