Meet the companies chasing the New Normal

We are entrepreneurs.
We know software.
Diversity is our business model.
Together we build exponential companies.

We support founders and management teams of software and software-enabled companies from start-up to global scale.

By combining entrepreneurial passion, exponential thinking, software and technology expertise, business modeling and growth marketing with investments we take the companies through the New Normal Prove & Scale Process building exponential companies that chase the new normal of their industry.

Are you founder, owner or manager with exponential ambitions? Let’s talk!

Our Companies

Headless commerce service


Superfast headless eCommerce and Product information (PIM) service redefining how to build, grow and succeed with business online

Nordic fertility subscription and risk-sharing model

Frøya Life

A Scandinavian provider of life-phase programs for women through different phases of life. Their vision is to eliminate, or at least reduce, the gender gap between men and women.

Mobile transaction security software


Okay delivers PSD2 SCA compliant single device transaction security solution for mobile banking, remittance and securing transactions.

Intelligent Railway Systems


Using sensor data, machine learning, rail expertise and data visualisation to make railways more accurate, efficient and predictable.

End-to-end IoT cloud service

Dimension Four

Hyper scalable ed-to-end Internet of Things (IoT) cloud service connecting any sensor or data source thought APIs developers love, making any developer an IoT superhero.

Financial & administrative services

Origami Paperworks

Financial & administrative services for growth companies. Enabling management and business owners to have control and to focus on their business. Services include controlling, finance and accounting, administration, and HR.

Product design, product development and growth

Snowball Digital

At Snowball we design, develop and grow products your customers love. Craftmanship from a diverse team of experts of digital and physical design, software development, engineering and growth marketing.

Stories with an impact


Services include content strategy, storytelling, video production, video marketing and video workshops.


Partners with management and owners of ambitious growth companies, helping them finance and develop their business from startup, through growth and exit. Services include strategy, business development, corporate finance and M&A.

Premium Coffee Brand

Farstad & Co

Premium coffee brand with roastery and coffee shop in Skien, Norway. Providing premium coffee effortlessly through subscriptions for individuals and businesses.

Build frontline ambassadors and increase sales


The #1 Sales Contest App that motivates, informs, and encourages frontline salespeople to sell more and to build brand loyalty.

Magazine and book publisher

Bunad Magasinet

The leading magazine in the Nordics on folk costumes (Bunad). Digital and print publications of magazines. Book publishing through Smøyg Forlag. E-Commerce with its own brands.

Health- and sports nutrition


Premium brand for unique health- and sports nutrition products produced under own brand and sold directly to customers online. Vision is to help people become better versions of themselves.

E-health interactive platform


A motivational and inspirational augmented reality game that rewards all its adventurous users with points and moving up levels in-game.

Artisan bikes

Skiens Cykkelfabrik

Bikes of high quality, great design, top performance with attention to details you will not find elsewhere. Designs and manufactures bikes in Skien, Norway, which are sold online. Skien Cykkelfabrik with the bike brand Speed is a re-establishment of the old brand from 1926.

Join the New Normal

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Career Opportunities

Do you think exponentially, love diversity and want to chase the new normal with us? Check the open positions in our group companies.
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Are you a founder or entrepreneur with an exponential business idea, seeking a partner helping you take your company from a start-up to a scale-up we would love to discuss how we can help you succeed.
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Do you want to learn more about our different approach to venture investments, co-investment opportunities and how we create extraordinary returns?